The wasp is known all over the world and is a lifestyle icona brand that continues to grow in value and has been valued by Interbarand over one billion euros (+19%).
“The term ‘iconic’ is often overused, but there is really no other way to define this brand,” comments Manfredi Ricca, Global Chief Strategy Officer at Interbrand. “It’s a Vespa a historic but constantly evolving brand; it is deeply Italian and popular worldwide; It’s premium and inclusive at the same time.”
The Piaggio Group’s two-wheeler is a “coveted and sought-after” brand, but also shows that it can conquer new areas beyond the limits of mobility.