Vespa, a billion euro brand, lifestyle icon

The wasp is known all over the world and is a lifestyle icona brand that continues to grow in value and has been valued by Interbarand over one billion euros (+19%).

“The term ‘iconic’ is often overused, but there is really no other way to define this brand,” comments Manfredi Ricca, Global Chief Strategy Officer at Interbrand. “It’s a Vespa a historic but constantly evolving brand; it is deeply Italian and popular worldwide; It’s premium and inclusive at the same time.”

The Piaggio Group’s two-wheeler is a “coveted and sought-after” brand, but also shows that it can conquer new areas beyond the limits of mobility.

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