Italy has been named the best travel destination in the world

Italy is the best travel destination in the world. This was decided by half a million readers of the British newspaper The Times, who voted for the Bel Paese, giving it the Best Destination Country and Best Hotel awards for the sixth consecutive year. An audience of discerning travelers who can afford to travel. This is the profile of voters who prefer Italy.

The appointment is taken into account one of the most prestigious awards in the travel industry and celebrates the winners, voted for by readers of News UK, the editorial group which includes The Times, The Sunday Times and The Sun. The awards are given through a reader voting system to the key stakeholders in the world of tourism such as: favorite city, favorite country, best tour operator, best cruise line. This year also saw the introduction of a Sustainability and Best Emerging Destination award.

The ranking that brought Italy this prestigious award is based on readers’ opinions. In the same category of best countries, the United Kingdom is second and Greece is third.

“Italy continues to inspire the international scene and strengthen its reputation by offering unforgettable places to dream, travel and enjoy exclusive experiences. These awards are not only a source of pride, but symptomatic of the trust that public opinion has in our country, from travelers from all over the world,” comments Enit’s CEO, National Tourism Agency, Robert Garibaldi.


San Quirico d’Orcia, Siena

“Italian tourism offer after the pandemic has focused its energies more on implementing the quality of services and hospitality, showing great resilience and the ability to reinvent itself,” comments Enit Councilor Sandro Pappalardo. “Immeasurable pride for Italy and for the entire Enit team and in this case especially the UK and Ireland who work every day to strengthen the brand of the world’s most popular peninsula,” comments Maria Elena Rossi, Enit Marketing Director.

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