Travel drive up and down the trunk or go to Spain or Portugal. More and more Italians and young people are opting for a trip with a motorhome: this is evident from the data on the development of bookings Yes, Kapa Europe’s leading camper sharing platform with 10 years of history. The data refers to the period between January and December 2021 for 40,000 active local users (doubling compared to the previous year).
Almost four years after Yescapa launched in Italy, the role model of the Italian traveler who chooses an RV adventure just keeps getting better. In particular, gradually there was one lowering of the average age for both travelers and owners: 37 and 44 years old respectively, one of the lowest in Europe. A sign of trend reversal that bodes well and shows that even the youngest are interested in this type of travel. 46% of travelers in 2021 booked a motorhome for a couple traveling; Then 30% of campers opted for a family-friendly four-wheel holiday, while 20% traveled as a group of friends.
Yescapa motorhome sharing
The data collected also shows the most popular destinations for a motorhome trip in 2021: 52% of Italian motorhome owners have traveled abroad, booked a vehicle across the border and prefer areas beyond the Alps to that Beautiful country. However, Italy is holding up well with 48% of bookings. Among the most popular destinations for Italians, Milan and Rome stand out, chosen as stops for going up and down the boat. There are also two Sardinian bases, Alghero and Olbia. Instead, the central positions confirm the strong interest of Italians abroad: in the order of Gran Canaria, Fuerteventura, Lisbon and Lanzarote. Unsurprisingly, three of the top eight travel destinations were islands canariesone of the few destinations open to foreign tourism during the months of closure due to Covid and for this reason they have become the preferred destination for Italians in 2021.
On the booking front, last season saw a real boom in camper sharing compared to a 2020 marked by the spread of the pandemic and repeated local and global lockdowns. With over 15,000 requests, Yescapa Italia also achieved a booking record last year and saw a +160% increase in confirmed bookings on the website. In the last quarter of 2021 in particular, it reached an extraordinary peak with +800% of vehicle bookings. Among these, vans (31%) were most in demand, followed by alcove motorhomes (23%) and motorhomes (19%).
Yescapa motorhome sharing
Across all markets, more than 55,000 bookings in 2021 generated sales of almost 1.5 million euros 40 million euros. The economic impact has also been positive for the Italian owners who have made their vehicle available on the platform: their total income in 2021 is around 1.7 million euros. “Yescapa’s camper sharing is proving to be a recipe for success in reviving the new vehicle leisure and self-financing vehicle sector,” states Dario Femiani, Country Manager. “In fact, more and more mobile home owners are interested in sharing their vehicle on our platform during times of inactivity and making it available to third parties sporadically and thus without improvisation as a professional rental company.” Are sufficient 6 weeks Share your vehicle to fully recoup the annual costs of its maintenance (road tax, insurance, overhaul and maintenance): The average remuneration of an owner through the camper sharing platform is around €575 per week (just over €80 per day). while these are around €4,000 per year.
Yescapa motorhome sharing